Tuesday, April 8, 2008

4.08.08 What's Old is New Again


4.08.08...the start of something new at your neighborhood Starbucks, or at least so the ominous ads promise (the ones with the chalk outline of the to-go cup...like your latte has been the victim of a senseless crime).

Today across the nation, Starbucks introduces (or re-introduces) the Pike Place roast...named after the original store in Seattle. This is a blatant attempt by Starbucks CEO (Mr. Venti himself) Howard Schultz to recapture Starbucks followers who either because of cost or taste, are now veering to Dunkin or lesser alternatives to get their java fix.

I myself, am a loyal Starbucks junkie. If I wanted to drink straight from a cow's udder and wash it down with a hazelnut-flavored pixie stik, I would go to Dunkin. But I don't.

So as a afficionaddict, I tried this new brew this morning and found it delightful. Nutty, bold, but not bitter. And cheaper! Get that fiscal responsibility! If I wanted, I could downgrade to a "short." This may be an initiative to collect elementary children's milk money...get them when they are young. Further validating this theory, Starbucks is offering free short Pike's Place roast today at noon EST with the tagline, "Your first hit's free."

Since there are absolutely no worthwhile films in theatres right now to accompany my new beverage (Oh Harold and Kumar, when will you come my way, with Indiana Jones and a summer of popcorn flicks), I think the NCAA spirit calls for us to revisit another old favorite, Love and Basketball. Netflix cue it.

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